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LinkedIn Ads Management That Generates Qualified B2B Leads

LinkedIn is the most direct paid channel for reaching decision-makers by job title, company size, and industry. Braineax manages LinkedIn Ads campaigns for B2B companies and professional services firms that need qualified leads, not just impressions.
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SERVICES

LinkedIn Ads Services

B2B Audience Targeting

LinkedIn’s targeting is uniquely powerful for B2B: you can target by job title, seniority, company name, company size, industry, and skills. We build audience segments that match your ideal customer profile precisely.
  • Job title and job function targeting
  • Company-level targeting for ABM campaigns
  • Seniority and decision-maker audience builds
  • Industry and company size filters
  • Matched audience uploads from CRM lists

Sponsored Content Campaigns

Sponsored Content appears directly in the LinkedIn feed and is the highest-performing format for brand awareness and lead generation. We write, design, and optimize single image, carousel, and video ad formats for the professional LinkedIn audience.
  • Single image ad strategy and copy
  • Carousel ad for multi-message storytellin
  • Video ad scripting and production briefs
  • Thought leadership ad format for organic post amplification
  • Creative A/B testing and performance analysis

LinkedIn Lead Gen Forms

Lead Gen Forms allow users to submit their information directly on LinkedIn without leaving the platform. Pre-filled with profile data, they dramatically reduce friction and increase conversion rates compared to sending traffic to a landing page.
  • Lead Gen Form setup and question configuration
  • CRM integration for automatic lead delivery
  • Lead quality tracking and form optimization
  • Follow-up sequence design for form leads
  • Cost per lead monitoring and optimization

Account-Based Marketing (ABM) Campaigns

For enterprise sales teams with a specific target account list, ABM campaigns on LinkedIn allow you to serve ads directly to the people at the companies you are targeting. We manage the targeting, creative, and measurement for ABM campaigns.
  • Account list upload and targeting configuration
  • Multi-stakeholder creative for different buying roles
  • ABM engagement tracking and account-level reporting
  • Coordination with sales team outreach sequences
  • Pipeline influence reporting

FAQs

LinkedIn Ads FAQ

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Is LinkedIn Ads worth it for B2B companies?
Yes, for the right use case. LinkedIn’s targeting precision makes it the most effective paid channel for reaching specific job titles and decision-makers. The tradeoff is a higher cost per click than most other platforms. LinkedIn Ads works best for companies with a clearly defined B2B ideal customer profile, an average deal size that justifies a higher CPL, and a strong content and offer strategy.
LinkedIn CPLs vary significantly by industry, target audience, and offer quality. B2B software companies typically see CPLs ranging from $50 to $200 per Lead Gen Form submission. Professional services firms can see higher CPLs depending on the target seniority level. Braineax sets target CPL benchmarks during strategy planning based on your industry and deal economics.

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Reach the Decision-Makers Your Sales Team Needs

Get a free LinkedIn Ads audit. We will review your targeting, creative strategy, and lead quality and show you how to generate higher-quality B2B leads from LinkedIn.
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