Results
Braineax offers a complete suite of AI-driven marketing services built to grow your traffic, lower your acquisition costs, and produce revenue that compounds. One agency. Every channel. No gaps.
Case Study
Braineax offers a complete suite of AI-driven marketing services built to grow your traffic, lower your acquisition costs, and produce revenue that compounds. One agency. Every channel. No gaps.
Bella Ballerina Greensboro is a dance studio offering a range of classes for children, including ballet, tap, and jazz. The studio provides an engaging environment for young dancers and aims to introduce more families to the joy of dance through free trial classes and structured camps
I utilized social media ads to drive sign-ups for trials and camps. I also engaged with followers through interactive content and prompt responses to inquiries.
$300-$400 monthly.
Local parents with children in the specified age
range.
The organic performance showed substantial growth in reach and impressions, particularly around mid-July, driven by a combination of event promotions and engaging content. Reach experienced notable increases on both Facebook (7.9K, ↑ 103%) and Instagram (2.5K, ↑ 8.3%). A significant rise in link clicks (116, ↑ 90.2%) suggests that the content effectively encouraged users to take action, such as signing up for classes or learning more about the studio.
My campaign successfully generated 39 lead
form submissions with an average CPL of $12.75. The cost per acquisition was significantly reduced, and lead quality improved through targeted ads and engaging content.
I achieved a low CPL of $12.75 while maintaining high engagement levels. The campaign effectively converted interest into actual leads by promoting free trial classes and utilizing interactive ad formats.
The ads demonstrated excellent cost efficiency, with high-quality leads being generated at a reasonable cost. The results highlight the effectiveness of targeted advertising and engaging content in a local market.
Case Study
Braineax offers a complete suite of AI-driven marketing services built to grow your traffic, lower your acquisition costs, and produce revenue that compounds. One agency. Every channel. No gaps.
Bella Ballerina Greensboro is a dance studio offering a range of classes for children, including ballet, tap, and jazz. The studio provides an engaging environment for young dancers and aims to introduce more families to the joy of dance through free trial classes and structured camps
I utilized social media ads to drive sign-ups for trials and camps. I also engaged with followers through interactive content and prompt responses to inquiries.
$300-$400 monthly.
Local parents with children in the specified age
range.
The organic performance showed substantial growth in reach and impressions, particularly around mid-July, driven by a combination of event promotions and engaging content. Reach experienced notable increases on both Facebook (7.9K, ↑ 103%) and Instagram (2.5K, ↑ 8.3%). A significant rise in link clicks (116, ↑ 90.2%) suggests that the content effectively encouraged users to take action, such as signing up for classes or learning more about the studio.
My campaign successfully generated 39 lead
form submissions with an average CPL of $12.75. The cost per acquisition was significantly reduced, and lead quality improved through targeted ads and engaging content.
I achieved a low CPL of $12.75 while maintaining high engagement levels. The campaign effectively converted interest into actual leads by promoting free trial classes and utilizing interactive ad formats.
The ads demonstrated excellent cost efficiency, with high-quality leads being generated at a reasonable cost. The results highlight the effectiveness of targeted advertising and engaging content in a local market.
Case Study
GLIDE is a global outdoor manufacturer committed to brand excellence and responsible corporate citizenship.
For over a decade, our creed: “Do the Right Thing”, has applied not just to how we interact with our customers but to a deep-seated resolve to conduct business in ways that are good for people and the planet and, ultimately, ensure that our products do no harm to the ecosystems they interact with. Our distinctive-looking SUP models are designed from the inside out with this in mind. Therefore, GLIDE will never be the flashiest/brightest brand in the water. Our boards will however be eco-friendly and best-in-class in every performance category.
Glides Up’s outdated website suffered from poor design and SEO issues, resulting in low user engagement and search visibility. This hindered their ability to attract and convert customers, prompting a website revamp and SEO overhaul to boost traffic, improve user experience, and drive sales.
To drive organic growth for Glides Up, I’ll revamp our website with SEO-focused
design, create engaging content on paddleboarding, and build quality backlinks. By monitoring performance and adjusting strategies, I’ll boost our search visibility, attract targeted traffic, and grow our customer base.
Glides Up’s website is outdated and poorly optimized for SEO, resulting in low search visibility. This hampers their ability to attract and convert potential customers, affecting overall growth. A website redesign and SEO strategy are needed to improve design, enhance content, and boost organic traffic.
Glides Up aims to modernize their website to enhance user experience and optimize it for search engines. The goal is to increase search visibility, drive higher traffic, and improve conversion rates, ultimately boosting sales and expanding their customer base.
To drive organic growth for Glides Up, I’ll start by modernizing the website with a user-friendly design and optimizing it for SEO, including targeted keywords and improved on-page elements. I’ll create engaging blog posts and visual content related to paddleboarding, while building high-quality backlinks and optimization will enhance visibility.
Durability, Performance and Lightweight. That’s it. What more is anyone really looking for in a SUP? We have a stand up paddle board for every skill level from beginner to advanced paddlers.




More Branded Searches
To enhance Glides Up’s SEO, I’ll begin with a complete website audit to identify and fix technical issues and optimize site structure. I’ll implement keyword research to target relevant terms and integrate them into meta tags, headings, and content. A content strategy will be developed to produce high-quality, keyword-rich blog posts and product descriptions that address user needs and interests. Additionally, I’ll focus on building high-quality backlinks through partnerships and guest posts. Regular performance monitoring and adjustments based on analytics will ensure ongoing improvements and effective SEO outcomes.
Case Study
GLIDE is a global outdoor manufacturer committed to brand excellence and responsible corporate citizenship.
For over a decade, our creed: “Do the Right Thing”, has applied not just to how we interact with our customers but to a deep-seated resolve to conduct business in ways that are good for people and the planet and, ultimately, ensure that our products do no harm to the ecosystems they interact with. Our distinctive-looking SUP models are designed from the inside out with this in mind. Therefore, GLIDE will never be the flashiest/brightest brand in the water. Our boards will however be eco-friendly and best-in-class in every performance category.
Glides Up’s outdated website suffered from poor design and SEO issues, resulting in low user engagement and search visibility. This hindered their ability to attract and convert customers, prompting a website revamp and SEO overhaul to boost traffic, improve user experience, and drive sales.
To drive organic growth for Glides Up, I’ll revamp our website with SEO-focused
design, create engaging content on paddleboarding, and build quality backlinks. By monitoring performance and adjusting strategies, I’ll boost our search visibility, attract targeted traffic, and grow our customer base.
Glides Up’s website is outdated and poorly optimized for SEO, resulting in low search visibility. This hampers their ability to attract and convert potential customers, affecting overall growth. A website redesign and SEO strategy are needed to improve design, enhance content, and boost organic traffic.
Glides Up aims to modernize their website to enhance user experience and optimize it for search engines. The goal is to increase search visibility, drive higher traffic, and improve conversion rates, ultimately boosting sales and expanding their customer base.
To drive organic growth for Glides Up, I’ll start by modernizing the website with a user-friendly design and optimizing it for SEO, including targeted keywords and improved on-page elements. I’ll create engaging blog posts and visual content related to paddleboarding, while building high-quality backlinks and optimization will enhance visibility.
Durability, Performance and Lightweight. That’s it. What more is anyone really looking for in a SUP? We have a stand up paddle board for every skill level from beginner to advanced paddlers.




More Branded Searches
To enhance Glides Up’s SEO, I’ll begin with a complete website audit to identify and fix technical issues and optimize site structure. I’ll implement keyword research to target relevant terms and integrate them into meta tags, headings, and content. A content strategy will be developed to produce high-quality, keyword-rich blog posts and product descriptions that address user needs and interests. Additionally, I’ll focus on building high-quality backlinks through partnerships and guest posts. Regular performance monitoring and adjustments based on analytics will ensure ongoing improvements and effective SEO outcomes.
Case Study
FlyingMonkeyUSA is a leading brand in the CBD industry, offering premium cannabinoid collections that enhance well-being and elevate lifestyles. They expertly combine cannabinoids and terpenoids to create products that seamlessly integrate into daily routines, providing an enhanced state of mind and body. As a top player in the market, their ready-to-use products cater to unique needs, making it easy for users to enjoy the benefits of cannabinoids.
FlyingMonkeyUSA aimed to increase their online visibility, drive more organic traffic to their
website. They turned to me as their strategic partner to achieve these goals. I provided them with a tailored SEO service that focused on enhancing their product visibility & maximizing organic traffic. Through my dedicated approach, I helped FlyingMonkeyUSA expand their digital footprint organically.
I developed a robust SEO plan tailored to FlyingMonkeyUSA’s needs. This included keyword
research, on-page optimization, & technical SEO enhancements. The strategy was designed to target both branded and non-branded keywords, ensuring a balanced approach that would boost the website’s visibility while maintaining the brand’s identity.
The primary challenge was the highly competitive nature of the CBD industry, making it difficult for FlyingMonkeyUSA to stand out and capture organic traffic. Additionally, ensuring that the brand maintained its identity while expanding its online reach required a careful balance of SEO strategies.
My goals were to increase organic search traffic to FlyingMonkeyUSA’s website & improve its visibility on search engines for relevant keywords. Additionally, I aimed to enhance user engagement and drive more conversions through targeted SEO strategies. By achieving these objectives, I sought to strengthen the client’s online presence and support their long-term growth.
The strategy involved a multi-faceted approach, focusing on both on-page & off-page SEO. Conducted thorough audit of the website & identify technical issues. Keyword research was carried out to find the most effective terms for driving traffic & content optimization was performed to align with these keywords. Additionally, I focused on building high-quality backlinks.
FlyingMonkeyUSA distinguishes itself with its expertly crafted cannabinoid collections, designed to elevate well-being through the synergistic effects of CBD & terpenoids. Their commitment to quality and innovation makes them a standout brand in the CBD industry.




More Branded Searches
I provided PA Botanicals with a comprehensive SEO service aimed at improving their online visibility and driving both branded and non-branded traffic. The solution involved a multi-pronged approach that included keyword optimization, where I carefully selected and targeted keywords to attract a broader audience while maintaining the brand’s identity. My content strategy focused on creating high-quality, relevant content that would resonate with both search engines and users, ultimately improving user engagement and conversion rates. Additionally, I implemented technical SEO enhancements, such as optimizing site speed, improving mobile responsiveness, and incorporating structured data, all of which contributed to a more user-friendly website and better search engine rankings.
Case Study
FlyingMonkeyUSA is a leading brand in the CBD industry, offering premium cannabinoid collections that enhance well-being and elevate lifestyles. They expertly combine cannabinoids and terpenoids to create products that seamlessly integrate into daily routines, providing an enhanced state of mind and body. As a top player in the market, their ready-to-use products cater to unique needs, making it easy for users to enjoy the benefits of cannabinoids.
FlyingMonkeyUSA aimed to increase their online visibility, drive more organic traffic to their
website. They turned to me as their strategic partner to achieve these goals. I provided them with a tailored SEO service that focused on enhancing their product visibility & maximizing organic traffic. Through my dedicated approach, I helped FlyingMonkeyUSA expand their digital footprint organically.
I developed a robust SEO plan tailored to FlyingMonkeyUSA’s needs. This included keyword
research, on-page optimization, & technical SEO enhancements. The strategy was designed to target both branded and non-branded keywords, ensuring a balanced approach that would boost the website’s visibility while maintaining the brand’s identity.
The primary challenge was the highly competitive nature of the CBD industry, making it difficult for FlyingMonkeyUSA to stand out and capture organic traffic. Additionally, ensuring that the brand maintained its identity while expanding its online reach required a careful balance of SEO strategies.
My goals were to increase organic search traffic to FlyingMonkeyUSA’s website & improve its visibility on search engines for relevant keywords. Additionally, I aimed to enhance user engagement and drive more conversions through targeted SEO strategies. By achieving these objectives, I sought to strengthen the client’s online presence and support their long-term growth.
The strategy involved a multi-faceted approach, focusing on both on-page & off-page SEO. Conducted thorough audit of the website & identify technical issues. Keyword research was carried out to find the most effective terms for driving traffic & content optimization was performed to align with these keywords. Additionally, I focused on building high-quality backlinks.
FlyingMonkeyUSA distinguishes itself with its expertly crafted cannabinoid collections, designed to elevate well-being through the synergistic effects of CBD & terpenoids. Their commitment to quality and innovation makes them a standout brand in the CBD industry.




More Branded Searches
I provided PA Botanicals with a comprehensive SEO service aimed at improving their online visibility and driving both branded and non-branded traffic. The solution involved a multi-pronged approach that included keyword optimization, where I carefully selected and targeted keywords to attract a broader audience while maintaining the brand’s identity. My content strategy focused on creating high-quality, relevant content that would resonate with both search engines and users, ultimately improving user engagement and conversion rates. Additionally, I implemented technical SEO enhancements, such as optimizing site speed, improving mobile responsiveness, and incorporating structured data, all of which contributed to a more user-friendly website and better search engine rankings.
Case Study
PA Botanicals is a family-owned business located in the scenic region of Western Pennsylvania. The company specializes in offering a diverse selection of premium kratom powder, herbs, botanicals, CBD oil, and other wellness products. Known for their strict quality control process, PA Botanicals ensures that each product undergoes a three-step quality control to guarantee that customers receive only the highest-quality items. Their products are carefully stored in opaque, airtight containers to maintain their potency and freshness until the moment they are prepared for shipment.
PA Botanicals sought my expertise to enhance their online presence and drive more organic
traffic to their website. They wanted to increase brand visibility, attract new users, and optimize their website to rank higher on search engine results pages (SERPs). The goal was to boost both branded and non-branded traffic, leading to an overall increase in user engagement and conversions.
I partnered with PA Botanicals to achieve their goals by implementing a comprehensive
SEO strategy. The collaboration focused on improving the website’s search engine rankings, driving targeted traffic, and enhancing user experience to convert visitors into loyal customers.
One of the primary challenges was the highly competitive nature of the kratom market,
which made it difficult to stand out among numerous online vendors. Additionally, optimizing the website for both branded and non-branded traffic.
The focus was on increasing organic search traffic by improving the website’s visibility on SERPs. Additionally, there was an emphasis on boosting the proportion of non-branded traffic to expand PA Botanicals’ reach to new customers while also strengthening the brand’s online presence to maintain and grow its loyal customer base.
I developed a multi-faceted SEO strategy that included keyword research, on-page optimization,
technical SEO enhancements, and content creation. The strategy was designed to target relevant keywords with a high potential for driving both branded and non-branded traffic. Additionally, I focused on improving the overall user experience by optimizing site speed, mobile responsiveness and navigation.
PA Botanicals prides itself on offering 100% pure kratom and other wellness products. Their unique selling proposition is their unwavering commitment to quality and purity, ensuring that every product they offer is of the highest standard. PA Botanicals sets itself apart from competitors in the wellness industry.




More Branded Searches
I provided PA Botanicals with a comprehensive SEO service aimed at improving their online visibility and driving both branded and non-branded traffic. The solution involved a multi-pronged approach that included keyword optimization, where I carefully selected and targeted keywords to attract a broader audience while maintaining the brand’s identity. My content strategy focused on creating high-quality, relevant content that would resonate with both search engines and users, ultimately improving user engagement and conversion rates. Additionally, I implemented technical SEO enhancements, such as optimizing site speed, improving mobile responsiveness, and incorporating structured data, all of which contributed to a more user-friendly website and better search engine rankings.
Case Study
PA Botanicals is a family-owned business located in the scenic region of Western Pennsylvania. The company specializes in offering a diverse selection of premium kratom powder, herbs, botanicals, CBD oil, and other wellness products. Known for their strict quality control process, PA Botanicals ensures that each product undergoes a three-step quality control to guarantee that customers receive only the highest-quality items. Their products are carefully stored in opaque, airtight containers to maintain their potency and freshness until the moment they are prepared for shipment.
PA Botanicals sought my expertise to enhance their online presence and drive more organic
traffic to their website. They wanted to increase brand visibility, attract new users, and optimize their website to rank higher on search engine results pages (SERPs). The goal was to boost both branded and non-branded traffic, leading to an overall increase in user engagement and conversions.
I partnered with PA Botanicals to achieve their goals by implementing a comprehensive
SEO strategy. The collaboration focused on improving the website’s search engine rankings, driving targeted traffic, and enhancing user experience to convert visitors into loyal customers.
One of the primary challenges was the highly competitive nature of the kratom market,
which made it difficult to stand out among numerous online vendors. Additionally, optimizing the website for both branded and non-branded traffic.
The focus was on increasing organic search traffic by improving the website’s visibility on SERPs. Additionally, there was an emphasis on boosting the proportion of non-branded traffic to expand PA Botanicals’ reach to new customers while also strengthening the brand’s online presence to maintain and grow its loyal customer base.
I developed a multi-faceted SEO strategy that included keyword research, on-page optimization,
technical SEO enhancements, and content creation. The strategy was designed to target relevant keywords with a high potential for driving both branded and non-branded traffic. Additionally, I focused on improving the overall user experience by optimizing site speed, mobile responsiveness and navigation.
PA Botanicals prides itself on offering 100% pure kratom and other wellness products. Their unique selling proposition is their unwavering commitment to quality and purity, ensuring that every product they offer is of the highest standard. PA Botanicals sets itself apart from competitors in the wellness industry.




More Branded Searches
I provided PA Botanicals with a comprehensive SEO service aimed at improving their online visibility and driving both branded and non-branded traffic. The solution involved a multi-pronged approach that included keyword optimization, where I carefully selected and targeted keywords to attract a broader audience while maintaining the brand’s identity. My content strategy focused on creating high-quality, relevant content that would resonate with both search engines and users, ultimately improving user engagement and conversion rates. Additionally, I implemented technical SEO enhancements, such as optimizing site speed, improving mobile responsiveness, and incorporating structured data, all of which contributed to a more user-friendly website and better search engine rankings.
Case Study
Braineax offers a complete suite of AI-driven marketing services built to grow your traffic, lower your acquisition costs, and produce revenue that compounds. One agency. Every channel. No gaps.
Open Space Mediation is led by a dynamic professional—a mother, musician, mediator, and divorce coach—who excels in handling high-conflict
and narcissistic relationships. Her expertise in high-conflict divorce strategies has made her a sought-after speaker and podcast guest. With a holistic approach rooted in understanding psychological and physiological responses to
trauma, conflict, and anxiety, she provides invaluable support to families. She also offers pro bono services through nonprofits and the Colorado Court system, showcasing her strong commitment to community engagement.
The client came to me with a clear goal: they wanted to boost
their online visibility, establish themselves as a leading authority in high-conflict divorce mediation, and attract more clients through organic search traffic. They needed a robust SEO strategy that would increase website traffic, enhance search engine rankings, and ultimately lead to more consultations.
I employed targeted SEO techniques. Given the client’s niche in high-conflict mediation, I crafted a strategy to highlight their unique value proposition, ensuring they reached the right audience. My goal was to position Open Space Mediation as the go-to expert in their field and drive measurable growth in website traffic and user engagement.
Open Space Mediation wants to expand its online presence to Denver, Aurora, and CO Springs. Currently, their digital visibility is limited to their primary location. To attract clients in these new cities, they need a Local SEO strategy to enhance their search rankings, optimize local listings.
The goal is to enhance Open Space Mediation’s online visibility by implementing a Local SEO strategy for Denver, Aurora, and Colorado Springs. Objectives include achieving top local search rankings, optimizing local listings for accuracy and consistency, increasing organic traffic from these cities, conversions through
targeted content and local optimization.
The SEO growth strategy for Open Space Mediation focuses on optimizing local keywords in Denver, Aurora, and Colorado Springs, managing accurate local listings, creating city-specific
content, building high-quality backlinks, and continuously monitoring progress with tools like Google Analytics and Google Search Console to refine tactics and improve search rankings and traffic.
Open Space Mediation stands out due to its focus on high-conflict & narcissistic relationship mediation, combined with a holistic approach that considers physiological responses to trauma. The client’s dedication to community support through pro bono service.




Ranking on Local Keywords
I delivered a comprehensive SEO service for Open Space Mediation, addressing both technical and content aspects. This included conducting a thorough SEO audit to resolve technical issues, optimizing meta tags, headings, and URLs with targeted keywords, developing new blog posts and resource pages tailored to their specialization, and implementing local SEO strategies to enhance visibility in Colorado. I monitored performance using Google Analytics, Google Search Console, and SEMRush, refining the strategy based on data-driven insights to ensure optimal results.
Case Study
Braineax offers a complete suite of AI-driven marketing services built to grow your traffic, lower your acquisition costs, and produce revenue that compounds. One agency. Every channel. No gaps.
Open Space Mediation is led by a dynamic professional—a mother, musician, mediator, and divorce coach—who excels in handling high-conflict
and narcissistic relationships. Her expertise in high-conflict divorce strategies has made her a sought-after speaker and podcast guest. With a holistic approach rooted in understanding psychological and physiological responses to
trauma, conflict, and anxiety, she provides invaluable support to families. She also offers pro bono services through nonprofits and the Colorado Court system, showcasing her strong commitment to community engagement.
The client came to me with a clear goal: they wanted to boost
their online visibility, establish themselves as a leading authority in high-conflict divorce mediation, and attract more clients through organic search traffic. They needed a robust SEO strategy that would increase website traffic, enhance search engine rankings, and ultimately lead to more consultations.
I employed targeted SEO techniques. Given the client’s niche in high-conflict mediation, I crafted a strategy to highlight their unique value proposition, ensuring they reached the right audience. My goal was to position Open Space Mediation as the go-to expert in their field and drive measurable growth in website traffic and user engagement.
Open Space Mediation wants to expand its online presence to Denver, Aurora, and CO Springs. Currently, their digital visibility is limited to their primary location. To attract clients in these new cities, they need a Local SEO strategy to enhance their search rankings, optimize local listings.
The goal is to enhance Open Space Mediation’s online visibility by implementing a Local SEO strategy for Denver, Aurora, and Colorado Springs. Objectives include achieving top local search rankings, optimizing local listings for accuracy and consistency, increasing organic traffic from these cities, conversions through
targeted content and local optimization.
The SEO growth strategy for Open Space Mediation focuses on optimizing local keywords in Denver, Aurora, and Colorado Springs, managing accurate local listings, creating city-specific
content, building high-quality backlinks, and continuously monitoring progress with tools like Google Analytics and Google Search Console to refine tactics and improve search rankings and traffic.
Open Space Mediation stands out due to its focus on high-conflict & narcissistic relationship mediation, combined with a holistic approach that considers physiological responses to trauma. The client’s dedication to community support through pro bono service.




Ranking on Local Keywords
I delivered a comprehensive SEO service for Open Space Mediation, addressing both technical and content aspects. This included conducting a thorough SEO audit to resolve technical issues, optimizing meta tags, headings, and URLs with targeted keywords, developing new blog posts and resource pages tailored to their specialization, and implementing local SEO strategies to enhance visibility in Colorado. I monitored performance using Google Analytics, Google Search Console, and SEMRush, refining the strategy based on data-driven insights to ensure optimal results.
Case Study
How We Built a Full-Funnel Lead & Revenue Engine for a Philadelphia Beauty Brand
Bradshaw Beauty is a Philadelphia-based beauty brand offering luxury K-Tip hair extension services, webinars, and academy training programs for beauty professionals. The brand serves both end consumers seeking premium hair services and beauty professionals looking to learn and certify in advanced extension techniques.
With a strong personal brand and a proven service model, Bradshaw Beauty needed a scalable digital marketing system to grow its client base, fill its webinar pipeline, and build a recurring revenue engine across both B2C and B2B audiences.
Bradshaw Beauty had real demand and a compelling offer — but no system to capture, nurture, and convert that demand at scale. Every campaign was a one-off effort rather than a compounding growth engine.
We built a multi-layer growth system combining paid advertising, organic social media, and CRM automation — designed to work together as a single conversion engine rather than isolated tactics.
We structured campaigns across three distinct funnel stages to guide cold audiences from discovery to booking:
K-Tip webinar campaigns were the primary revenue driver. We built dedicated campaign structures for each webinar date, including:
A dedicated always-on campaign for beauty service offers, primarily targeting local Philadelphia consumers interested in luxury hair extensions. This campaign generated 1,579 form leads at $3.28 CPL — the single highest-volume lead campaign in the account.
Alongside paid campaigns, we managed a content strategy across Instagram and Facebook designed to:
All leads from Meta were captured directly into GoHighLevel CRM with automated follow-up sequences, appointment booking flows, and pipeline tracking — giving Bradshaw Beauty full visibility into lead quality, appointment conversion rates, and revenue attribution.
Lead generation for webinar registrations
Video ads, carousel, lead forms
2,000+ webinar leads across multiple runs
$12–$41 per lead depending on audience temp
Lead generation for beauty services
72,319 | Impressions: 227,574
1,579 leads at $3.28 CPL
$5,182.91
Lead generation
20,458 | Impressions: 31,385
514 leads at $1.25 CPL
$642.81
Website leads
211 website leads at $1.46 CPL
$307.86
Let's get started
Whether you are starting from scratch or looking to scale what’s already working, Braineax builds the systems that turn marketing spend into measurable revenue.
Case Study
How We Built a Full-Funnel Lead & Revenue Engine for a Philadelphia Beauty Brand
Bradshaw Beauty is a Philadelphia-based beauty brand offering luxury K-Tip hair extension services, webinars, and academy training programs for beauty professionals. The brand serves both end consumers seeking premium hair services and beauty professionals looking to learn and certify in advanced extension techniques.
With a strong personal brand and a proven service model, Bradshaw Beauty needed a scalable digital marketing system to grow its client base, fill its webinar pipeline, and build a recurring revenue engine across both B2C and B2B audiences.
Bradshaw Beauty had real demand and a compelling offer — but no system to capture, nurture, and convert that demand at scale. Every campaign was a one-off effort rather than a compounding growth engine.
We built a multi-layer growth system combining paid advertising, organic social media, and CRM automation — designed to work together as a single conversion engine rather than isolated tactics.
We structured campaigns across three distinct funnel stages to guide cold audiences from discovery to booking:
K-Tip webinar campaigns were the primary revenue driver. We built dedicated campaign structures for each webinar date, including:
A dedicated always-on campaign for beauty service offers, primarily targeting local Philadelphia consumers interested in luxury hair extensions. This campaign generated 1,579 form leads at $3.28 CPL — the single highest-volume lead campaign in the account.
Alongside paid campaigns, we managed a content strategy across Instagram and Facebook designed to:
All leads from Meta were captured directly into GoHighLevel CRM with automated follow-up sequences, appointment booking flows, and pipeline tracking — giving Bradshaw Beauty full visibility into lead quality, appointment conversion rates, and revenue attribution.
Lead generation for webinar registrations
Video ads, carousel, lead forms
2,000+ webinar leads across multiple runs
$12–$41 per lead depending on audience temp
Lead generation for beauty services
72,319 | Impressions: 227,574
1,579 leads at $3.28 CPL
$5,182.91
Lead generation
20,458 | Impressions: 31,385
514 leads at $1.25 CPL
$642.81
Website leads
211 website leads at $1.46 CPL
$307.86
Let's get started
Whether you are starting from scratch or looking to scale what’s already working, Braineax builds the systems that turn marketing spend into measurable revenue.
Case Study
Buch Pharmaceutical Group (BPG) is a B2B pharmaceutical organization operating in a highly regulated and trust-driven industry. Like most pharma brands, BPG’s digital presence had historically been minimal — the LinkedIn page existed, but with negligible organic traction, no consistent content strategy, and a following that reflected years of inactivity rather than growth.
In the pharmaceutical sector, LinkedIn is not just a social channel — it is the primary credibility signal for partners, procurement teams, healthcare professionals, and institutional buyers. A weak LinkedIn presence means missed business development opportunities and reduced brand authority in competitive tenders and partnership discussions.
In the pharmaceutical industry, content cannot be generic. Every post must build genuine authority while navigating regulatory constraints, industry terminology, and the expectations of a highly educated, skeptical B2B audience. Most agencies fail in pharma because they apply consumer social media playbooks to an audience that demands something very different.
We built BPG’s LinkedIn presence around a single principle: pharmaceutical credibility cannot be faked — it must be earned through consistent, well-researched, professionally presented content. Our approach combined content strategy, publishing cadence, and audience growth tactics designed specifically for a B2B regulated industry environment.
We structured BPG’s content around four core pillars designed to build authority at every stage of the decision-making journey:
We moved BPG from sporadic posting to a structured weekly publishing schedule, ensuring the LinkedIn algorithm received consistent signals and followers had regular reasons to engage. Content was planned in advance using an editorial calendar aligned with industry events, regulatory cycles, and seasonal business conversations.
With zero paid spend, all 1,558 new followers were generated organically through a combination of content quality, strategic hashtag use, employee amplification, and consistent publishing. The follower growth chart shows a significant acceleration from February 2026 onward — a direct result of compounding content authority built over the preceding eight months.
Each post was crafted with specific engagement triggers — questions, polls, data-led hooks, and industry debates — designed to generate reactions and comments from a professional audience. The engagement rate of 3.6% is notably strong for a B2B pharmaceutical page, where industry benchmarks typically sit between 1–2%.
Call-to-action strategies were embedded in high-performing content to drive visitors from the feed to the BPG company page and website. The combination of desktop (512) and mobile (603) visitors reflects a genuinely engaged professional audience accessing content across contexts — not just passive scrolling.
Let's get started
Whether you operate in a regulated industry or a competitive B2B space, Braineax builds LinkedIn strategies that generate real reach, real engagement, and real business development opportunities — without shortcuts.
Case Study
Buch Pharmaceutical Group (BPG) is a B2B pharmaceutical organization operating in a highly regulated and trust-driven industry. Like most pharma brands, BPG’s digital presence had historically been minimal — the LinkedIn page existed, but with negligible organic traction, no consistent content strategy, and a following that reflected years of inactivity rather than growth.
In the pharmaceutical sector, LinkedIn is not just a social channel — it is the primary credibility signal for partners, procurement teams, healthcare professionals, and institutional buyers. A weak LinkedIn presence means missed business development opportunities and reduced brand authority in competitive tenders and partnership discussions.
In the pharmaceutical industry, content cannot be generic. Every post must build genuine authority while navigating regulatory constraints, industry terminology, and the expectations of a highly educated, skeptical B2B audience. Most agencies fail in pharma because they apply consumer social media playbooks to an audience that demands something very different.
We built BPG’s LinkedIn presence around a single principle: pharmaceutical credibility cannot be faked — it must be earned through consistent, well-researched, professionally presented content. Our approach combined content strategy, publishing cadence, and audience growth tactics designed specifically for a B2B regulated industry environment.
We structured BPG’s content around four core pillars designed to build authority at every stage of the decision-making journey:
We moved BPG from sporadic posting to a structured weekly publishing schedule, ensuring the LinkedIn algorithm received consistent signals and followers had regular reasons to engage. Content was planned in advance using an editorial calendar aligned with industry events, regulatory cycles, and seasonal business conversations.
With zero paid spend, all 1,558 new followers were generated organically through a combination of content quality, strategic hashtag use, employee amplification, and consistent publishing. The follower growth chart shows a significant acceleration from February 2026 onward — a direct result of compounding content authority built over the preceding eight months.
Each post was crafted with specific engagement triggers — questions, polls, data-led hooks, and industry debates — designed to generate reactions and comments from a professional audience. The engagement rate of 3.6% is notably strong for a B2B pharmaceutical page, where industry benchmarks typically sit between 1–2%.
Call-to-action strategies were embedded in high-performing content to drive visitors from the feed to the BPG company page and website. The combination of desktop (512) and mobile (603) visitors reflects a genuinely engaged professional audience accessing content across contexts — not just passive scrolling.
Let's get started
Whether you operate in a regulated industry or a competitive B2B space, Braineax builds LinkedIn strategies that generate real reach, real engagement, and real business development opportunities — without shortcuts.
Case Study
DenMate is a direct-to-consumer e-commerce brand selling premium pet beds online. Operating in the highly competitive pet products space, DenMate targets quality-conscious pet owners who prioritize comfort and durability for their animals over cheaper alternatives.
As a DTC brand, DenMate’s entire revenue model depends on paid traffic converting to purchases efficiently and at scale. The challenge is not just generating traffic — it is generating the right traffic and converting it profitably while maintaining the unit economics that allow for sustainable scaling.
DenMate needed more than just ad campaigns — it needed a complete paid acquisition system built from the ground up. The goal was not traffic for traffic’s sake but a predictable, scalable engine that could turn every dollar of ad spend into measurable, compounding revenue growth without sacrificing profitability.
We built DenMate’s growth engine around two parallel systems: a conversion-focused paid acquisition campaign on Meta, and an organic Instagram content strategy designed to build brand credibility alongside paid performance.
The core of the strategy was a single, tightly managed Sales Campaign launched on January 27, 2026 — structured for maximum purchase efficiency from the first day:
Traffic generation alone does not drive purchases — the click-to-purchase journey needed to be optimized at every step. We worked alongside the DenMate team to ensure landing page experience, product presentation, and checkout flow were aligned with the traffic quality coming from Meta campaigns. Every friction point that could drop conversion rate was identified and addressed.
Rather than launching at full budget and risking wasted spend on an unoptimized funnel, we implemented a phased budget scaling approach — increasing daily spend only when ROAS benchmarks were confirmed:
Running parallel to paid campaigns, we built DenMate’s Instagram presence from near zero, creating content that served two purposes: building brand trust for potential customers who discovered DenMate through paid ads, and generating organic reach to reduce total acquisition cost over time.
11X ROAS on a $35 daily budget shows that small budgets, managed correctly, can generate outsized returns — scaling is a matter of confidence in the system, not the size of the initial investment
Let's get started
DenMate’s results prove that profitability and scale are not mutually exclusive. If you are running a DTC brand and need a paid acquisition system that delivers real purchases at real margins, Braineax builds it.
Case Study
DenMate is a direct-to-consumer e-commerce brand selling premium pet beds online. Operating in the highly competitive pet products space, DenMate targets quality-conscious pet owners who prioritize comfort and durability for their animals over cheaper alternatives.
As a DTC brand, DenMate’s entire revenue model depends on paid traffic converting to purchases efficiently and at scale. The challenge is not just generating traffic — it is generating the right traffic and converting it profitably while maintaining the unit economics that allow for sustainable scaling.
DenMate needed more than just ad campaigns — it needed a complete paid acquisition system built from the ground up. The goal was not traffic for traffic’s sake but a predictable, scalable engine that could turn every dollar of ad spend into measurable, compounding revenue growth without sacrificing profitability.
We built DenMate’s growth engine around two parallel systems: a conversion-focused paid acquisition campaign on Meta, and an organic Instagram content strategy designed to build brand credibility alongside paid performance.
The core of the strategy was a single, tightly managed Sales Campaign launched on January 27, 2026 — structured for maximum purchase efficiency from the first day:
Traffic generation alone does not drive purchases — the click-to-purchase journey needed to be optimized at every step. We worked alongside the DenMate team to ensure landing page experience, product presentation, and checkout flow were aligned with the traffic quality coming from Meta campaigns. Every friction point that could drop conversion rate was identified and addressed.
Rather than launching at full budget and risking wasted spend on an unoptimized funnel, we implemented a phased budget scaling approach — increasing daily spend only when ROAS benchmarks were confirmed:
Running parallel to paid campaigns, we built DenMate’s Instagram presence from near zero, creating content that served two purposes: building brand trust for potential customers who discovered DenMate through paid ads, and generating organic reach to reduce total acquisition cost over time.
11X ROAS on a $35 daily budget shows that small budgets, managed correctly, can generate outsized returns — scaling is a matter of confidence in the system, not the size of the initial investment
Let's get started
DenMate’s results prove that profitability and scale are not mutually exclusive. If you are running a DTC brand and need a paid acquisition system that delivers real purchases at real margins, Braineax builds it.
Case Study
Geary Parkway Motel is an independent motel located in San Francisco, California — operating in one of the most competitive and high-cost hospitality markets in the United States. Like most independent accommodation providers, the motel had historically relied on third-party booking platforms (OTAs) for the majority of its reservations, giving it limited control over its customer acquisition costs, brand positioning, and direct booking revenue.
In a market dominated by major hotel chains and aggressively marketed boutique properties, Geary Parkway Motel needed to build its own discoverable digital presence — one capable of generating direct booking intent, improving local search visibility, and reducing dependence on commission-heavy OTA platforms.
Heavy reliance on OTA platforms for bookings — limited direct traffic and no owned customer acquisition channel
Heavy reliance on OTA platforms for bookings — limited direct traffic and no owned customer acquisition channel
Independent hotels and motels that rely entirely on OTAs are permanently at a disadvantage — they pay commissions on every booking, have no brand relationship with the customer, and cannot retarget or remarket to past guests. The goal was to build a digital ecosystem that generated direct visibility, direct traffic, and direct booking intent — reducing OTA dependence and building long-term brand equity.
We built a coordinated multi-channel growth strategy combining Meta paid advertising, organic social content, and Google Business Profile optimization — three channels working together to capture travellers at every stage of their discovery and booking journey.
We structured the paid strategy across two campaigns, each serving a different stage of the funnel:
Alongside paid campaigns, we built a content strategy for Facebook and Instagram centred on travel storytelling, San Francisco lifestyle content, and hospitality-focused narratives. The approach positioned Geary Parkway Motel not as a budget accommodation option but as a smart, well-located base for exploring San Francisco — shifting the brand perception from transactional to aspirational.
GBP is the single most important local discovery tool for hospitality brands — and it was significantly under-optimized before we began. We implemented a comprehensive GBP strategy including:
Meta campaign audience analysis revealed a clear performance pattern — female travellers aged 55+ and 65+ delivered the strongest engagement quality and traffic efficiency. We refined targeting to concentrate budget on these high-intent demographics while maintaining broader awareness reach for younger audiences at lower cost per impression.
Period December 2025 – January 2026
10 ads
139,427
82,339
4,982
$0.13
3.88%
$716.18
February 2026 – June 2026
28 ads
224,579
153,472
12,564
6,428
$0.16
5.59%
$1,948.48
Let's get started
Geary Parkway Motel’s results prove that independent hospitality brands can build powerful direct discovery channels without massive budgets. If you operate a hotel, motel, or hospitality business and want to reduce platform fees and build your own guest acquisition system, Braineax can build it.
Case Study
Geary Parkway Motel is an independent motel located in San Francisco, California — operating in one of the most competitive and high-cost hospitality markets in the United States. Like most independent accommodation providers, the motel had historically relied on third-party booking platforms (OTAs) for the majority of its reservations, giving it limited control over its customer acquisition costs, brand positioning, and direct booking revenue.
In a market dominated by major hotel chains and aggressively marketed boutique properties, Geary Parkway Motel needed to build its own discoverable digital presence — one capable of generating direct booking intent, improving local search visibility, and reducing dependence on commission-heavy OTA platforms.
Heavy reliance on OTA platforms for bookings — limited direct traffic and no owned customer acquisition channel
Heavy reliance on OTA platforms for bookings — limited direct traffic and no owned customer acquisition channel
Independent hotels and motels that rely entirely on OTAs are permanently at a disadvantage — they pay commissions on every booking, have no brand relationship with the customer, and cannot retarget or remarket to past guests. The goal was to build a digital ecosystem that generated direct visibility, direct traffic, and direct booking intent — reducing OTA dependence and building long-term brand equity.
We built a coordinated multi-channel growth strategy combining Meta paid advertising, organic social content, and Google Business Profile optimization — three channels working together to capture travellers at every stage of their discovery and booking journey.
We structured the paid strategy across two campaigns, each serving a different stage of the funnel:
Alongside paid campaigns, we built a content strategy for Facebook and Instagram centred on travel storytelling, San Francisco lifestyle content, and hospitality-focused narratives. The approach positioned Geary Parkway Motel not as a budget accommodation option but as a smart, well-located base for exploring San Francisco — shifting the brand perception from transactional to aspirational.
GBP is the single most important local discovery tool for hospitality brands — and it was significantly under-optimized before we began. We implemented a comprehensive GBP strategy including:
Meta campaign audience analysis revealed a clear performance pattern — female travellers aged 55+ and 65+ delivered the strongest engagement quality and traffic efficiency. We refined targeting to concentrate budget on these high-intent demographics while maintaining broader awareness reach for younger audiences at lower cost per impression.
Period December 2025 – January 2026
10 ads
139,427
82,339
4,982
$0.13
3.88%
$716.18
February 2026 – June 2026
28 ads
224,579
153,472
12,564
6,428
$0.16
5.59%
$1,948.48
Let's get started
Geary Parkway Motel’s results prove that independent hospitality brands can build powerful direct discovery channels without massive budgets. If you operate a hotel, motel, or hospitality business and want to reduce platform fees and build your own guest acquisition system, Braineax can build it.
Case Study
The Omelette Guys is a premium catering brand specializing in live omelette stations and bespoke food experiences for corporate events, weddings, private parties, and hospitality venues. Operating in the experience-driven end of the food and beverage market, The Omelette Guys competes not just on food quality but on the theatre, personality, and memorable experience they bring to every event.
In the catering industry, discovery happens primarily through word of mouth, social media, and search — and converting that discovery into an actual booking requires a brand presence that builds desire before the first enquiry is made. The Omelette Guys needed a digital marketing system capable of generating both immediate leads and long-term brand equity simultaneously.
Premium catering is a visually rich, high-consideration purchase. Potential customers need to see the product in action — the energy, the quality, the experience — before they enquire. The brand had the product, the visuals, and the personality to build a compelling social presence, but no system to turn that potential into consistent leads and bookings.
We built a dual-engine growth system: a Meta paid advertising funnel targeting event planners, corporate bookers, and wedding decision-makers for direct lead and booking generation, running alongside a premium editorial organic social strategy on Facebook and Instagram designed to build the brand’s visual authority and drive compounding organic growth.
The leads campaign (Jun 23, 2025 – Jun 8, 2026) was built around instant form lead generation — targeting audiences actively planning events, corporate functions, and weddings across relevant geographic markets:
The scheduling campaign targeted warm and retargeted audiences with a direct booking objective — driving traffic to the online scheduling system for confirmed event date enquiries:
Facebook was managed as the primary brand-building and community platform — leveraging The Omelette Guys’ naturally visual and experiential product to build genuine audience engagement:
Instagram was managed as the visual showpiece platform — prioritizing high-quality imagery, video content, and Reels to showcase the experiential nature of The Omelette Guys’ service:
The paid and organic strategies were designed to reinforce each other at every stage of the customer journey. Organic content warmed audiences who were then retargeted by paid campaigns. Paid campaigns drove new followers who then entered the organic content ecosystem. This flywheel approach meant both channels became more efficient over time as the audience grew and the brand’s social proof compounded.
Meta lead generation (instant form)
June 23, 2025 – June 8, 2026
1 ad set, 1 ad
758
71,264
149,513
Website schedule conversions
2025 – June 2026
218
32,922
119,730
13% below industry median ($16.65)
March–April 2026
• Minimal lead generation — no structured paid funnel driving event enquiries
• Limited social reach — existing content not converting to audience growth or traffic
• No booking system integration with paid campaigns
• Brand visibility confined largely to existing customer network
Let's get started
The Omelette Guys’ results prove that premium food and experience brands have enormous untapped potential on social media. If you run a catering business, restaurant, or event service brand and want a system that generates real leads and real bookings — not just likes — Braineax builds it.
Case Study
The Omelette Guys is a premium catering brand specializing in live omelette stations and bespoke food experiences for corporate events, weddings, private parties, and hospitality venues. Operating in the experience-driven end of the food and beverage market, The Omelette Guys competes not just on food quality but on the theatre, personality, and memorable experience they bring to every event.
In the catering industry, discovery happens primarily through word of mouth, social media, and search — and converting that discovery into an actual booking requires a brand presence that builds desire before the first enquiry is made. The Omelette Guys needed a digital marketing system capable of generating both immediate leads and long-term brand equity simultaneously.
Premium catering is a visually rich, high-consideration purchase. Potential customers need to see the product in action — the energy, the quality, the experience — before they enquire. The brand had the product, the visuals, and the personality to build a compelling social presence, but no system to turn that potential into consistent leads and bookings.
We built a dual-engine growth system: a Meta paid advertising funnel targeting event planners, corporate bookers, and wedding decision-makers for direct lead and booking generation, running alongside a premium editorial organic social strategy on Facebook and Instagram designed to build the brand’s visual authority and drive compounding organic growth.
The leads campaign (Jun 23, 2025 – Jun 8, 2026) was built around instant form lead generation — targeting audiences actively planning events, corporate functions, and weddings across relevant geographic markets:
The scheduling campaign targeted warm and retargeted audiences with a direct booking objective — driving traffic to the online scheduling system for confirmed event date enquiries:
Facebook was managed as the primary brand-building and community platform — leveraging The Omelette Guys’ naturally visual and experiential product to build genuine audience engagement:
Instagram was managed as the visual showpiece platform — prioritizing high-quality imagery, video content, and Reels to showcase the experiential nature of The Omelette Guys’ service:
The paid and organic strategies were designed to reinforce each other at every stage of the customer journey. Organic content warmed audiences who were then retargeted by paid campaigns. Paid campaigns drove new followers who then entered the organic content ecosystem. This flywheel approach meant both channels became more efficient over time as the audience grew and the brand’s social proof compounded.
Meta lead generation (instant form)
June 23, 2025 – June 8, 2026
1 ad set, 1 ad
758
71,264
149,513
Website schedule conversions
2025 – June 2026
218
32,922
119,730
13% below industry median ($16.65)
March–April 2026
• Minimal lead generation — no structured paid funnel driving event enquiries
• Limited social reach — existing content not converting to audience growth or traffic
• No booking system integration with paid campaigns
• Brand visibility confined largely to existing customer network
Let's get started
The Omelette Guys’ results prove that premium food and experience brands have enormous untapped potential on social media. If you run a catering business, restaurant, or event service brand and want a system that generates real leads and real bookings — not just likes — Braineax builds it.
Case Study
1,923 Leads at Under $5 Each — How We Built a High-Volume Travel Lead Engine Across Meta Paid Advertising & Social Media
The Vacation Wizards is a travel services brand helping customers plan and book memorable vacation experiences. Operating in the highly competitive online travel market, The Vacation Wizards competes against both large OTA platforms and independent travel agents — making high-quality, cost-efficient lead generation the central challenge of the business.
In the travel industry, the customer journey is long and consideration-heavy. Potential customers research extensively before committing to a booking, which means brands need to capture intent early, nurture leads effectively, and convert at competitive cost. The Vacation Wizards needed a scalable paid advertising system that could generate high volumes of qualified leads while maintaining a cost per lead that supported the business’s economics.
Travel is one of the highest-competition verticals in digital advertising — CPC rates are elevated, consumer attention is fractured across dozens of competing platforms and brands, and lead quality varies enormously depending on audience targeting precision. The Vacation Wizards needed a paid system built for volume and efficiency simultaneously, supported by an organic social presence that built brand credibility for prospects who researched the brand before enquiring.
We built a multi-campaign paid advertising architecture on Meta supported by a parallel organic social content strategy — combining high-volume lead generation with brand-building content designed to warm audiences and improve lead quality over time.
The first leads campaign was the primary volume driver — built for maximum lead generation at competitive cost across the full campaign period:
The second leads campaign ran in parallel as a testing and optimization vehicle — identifying lower-cost audience segments and creative combinations to reduce overall CPL:
Alongside the core booking lead campaigns, we built a targeted talent acquisition campaign to support The Vacation Wizards’ hiring needs — a lean, high-efficiency campaign that demonstrated Meta’s versatility as a recruitment channel:
Facebook was managed as the primary brand awareness and community platform — building The Vacation Wizards’ reputation as a trusted, aspirational travel brand through consistent content publishing:
Instagram was managed as the visual inspiration platform — showcasing destinations, experiences, and travel aspirations through high-quality imagery and short-form video:
Website lead generation
1,065
$4.64
$4,944.42
277,601
122,890
10,209
$0.83
2.15%
4,458
Website lead generation (optimized)
801
$3.55 (23.5% lower than Campaign 1)
$2,840.50
207,089
91,540
7,113
$0.59
2.33%
4,570
Talent acquisition (form leads)
57
$0.97
$55.51
3,324
2,662
Let's get started
The Vacation Wizards’ results prove that travel brands can generate high-volume, low-cost leads at scale when paid advertising strategy is built correctly. If you run a travel business and want a lead generation system that consistently outperforms industry benchmarks, Braineax builds it.
Case Study
1,923 Leads at Under $5 Each — How We Built a High-Volume Travel Lead Engine Across Meta Paid Advertising & Social Media
The Vacation Wizards is a travel services brand helping customers plan and book memorable vacation experiences. Operating in the highly competitive online travel market, The Vacation Wizards competes against both large OTA platforms and independent travel agents — making high-quality, cost-efficient lead generation the central challenge of the business.
In the travel industry, the customer journey is long and consideration-heavy. Potential customers research extensively before committing to a booking, which means brands need to capture intent early, nurture leads effectively, and convert at competitive cost. The Vacation Wizards needed a scalable paid advertising system that could generate high volumes of qualified leads while maintaining a cost per lead that supported the business’s economics.
Travel is one of the highest-competition verticals in digital advertising — CPC rates are elevated, consumer attention is fractured across dozens of competing platforms and brands, and lead quality varies enormously depending on audience targeting precision. The Vacation Wizards needed a paid system built for volume and efficiency simultaneously, supported by an organic social presence that built brand credibility for prospects who researched the brand before enquiring.
We built a multi-campaign paid advertising architecture on Meta supported by a parallel organic social content strategy — combining high-volume lead generation with brand-building content designed to warm audiences and improve lead quality over time.
The first leads campaign was the primary volume driver — built for maximum lead generation at competitive cost across the full campaign period:
The second leads campaign ran in parallel as a testing and optimization vehicle — identifying lower-cost audience segments and creative combinations to reduce overall CPL:
Alongside the core booking lead campaigns, we built a targeted talent acquisition campaign to support The Vacation Wizards’ hiring needs — a lean, high-efficiency campaign that demonstrated Meta’s versatility as a recruitment channel:
Facebook was managed as the primary brand awareness and community platform — building The Vacation Wizards’ reputation as a trusted, aspirational travel brand through consistent content publishing:
Instagram was managed as the visual inspiration platform — showcasing destinations, experiences, and travel aspirations through high-quality imagery and short-form video:
Website lead generation
1,065
$4.64
$4,944.42
277,601
122,890
10,209
$0.83
2.15%
4,458
Website lead generation (optimized)
801
$3.55 (23.5% lower than Campaign 1)
$2,840.50
207,089
91,540
7,113
$0.59
2.33%
4,570
Talent acquisition (form leads)
57
$0.97
$55.51
3,324
2,662
Let's get started
The Vacation Wizards’ results prove that travel brands can generate high-volume, low-cost leads at scale when paid advertising strategy is built correctly. If you run a travel business and want a lead generation system that consistently outperforms industry benchmarks, Braineax builds it.