AI-Driven Paid Media

Meta Ads Management That Lowers Your CPA and Scales What Works

Braineax manages Facebook and Instagram advertising for ecommerce brands, lead generation businesses, and growth-stage companies. We use AI-assisted audience targeting, systematic creative testing, and proper Conversions API setup to deliver results even in a post-iOS, cookieless environment.

SERVICES

What Our Meta Ads Management Includes

Campaign Strategy and Structure

Poor campaign structure is the most common cause of wasted Meta ad spend. We build accounts with the right objective, campaign type, and budget structure to give Meta’s algorithm the clean signal it needs to optimize toward your goal.

Campaign objective selection aligned with business goals
Advantage Shopping and Advantage Plus campaign management
Ad set structure to balance audience breadth and targeting precision
Budget allocation strategy across prospecting and retargeting
Conversion event setup and priority configuration

Audience Targeting and Segmentation

Meta’s targeting power comes from its data. We build prospecting audiences, custom audiences, and lookalike audiences that put your ads in front of the right people at every stage of their buying journey.

Interest-based and demographic prospecting audiences
Custom audiences from website visitors, email lists, and video viewers
Lookalike audience creation from high-value customer segments
Audience exclusion strategy to prevent overlap and ad fatigue
Retargeting sequences segmented by engagement depth

Creative Testing and Production

Creative is the primary lever for Meta Ads performance. We test hooks, formats, and messaging systematically to identify top performers and replace fatigue quickly. We also provide creative briefs your team or designer can execute, with formats optimized for feed, story, and reel placements.

Creative strategy and hypothesis development
A/B and multivariate ad creative testing
Static image, video, and carousel format optimization
Creative briefs for designers and video teams
Performance-based creative refresh cycle

Conversions API and Attribution Setup

iOS privacy changes reduced the accuracy of Meta’s pixel tracking significantly. Conversions API (CAPI) sends server-side conversion data directly to Meta, restoring attribution accuracy. We implement and validate CAPI for every client.

FAQs

Meta Ads FAQ

How much should I spend on Meta Ads?

For most small and mid-sized businesses, a minimum Meta Ads budget of $2,000 to $3,000 per month in ad spend is needed to generate enough data for meaningful optimization. Lower budgets limit the algorithm’s ability to learn and exit the learning phase efficiently. Braineax recommends a budget based on your specific goals, your industry, and your funnel economics during onboarding.

Does Braineax do creative production for Meta Ads?

Braineax provides creative strategy, ad copy, and production briefs that your designer or video team can execute. For clients who need end-to-end creative production, we coordinate the creative workflow. Creative production fees are quoted separately based on scope and volume.

How has iOS tracking affected Meta Ads performance and what can be done?

Apple’s App Tracking Transparency (ATT) framework, released with iOS 14.5, significantly reduced the amount of conversion data Meta receives from its pixel. Businesses that rely solely on the Meta pixel now see underreported conversions and degraded targeting accuracy. The solution is implementing the Conversions API (CAPI), which sends conversion data server-side, bypassing the pixel. Braineax implements CAPI as a standard part of every Meta Ads engagement.

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Get More From Your Meta Ad Budget

Get a free Meta Ads audit. We will review your current campaigns, creative performance, audience setup, and attribution health and show you exactly what is costing you money.

198%

Increase in organic transactions