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AI-Driven Paid Media

Google Ads Management Services That Reduce Waste and Increase Revenue

Poorly managed Google Ads accounts waste significant budget on the wrong clicks. Braineax manages Google Search, Shopping, Display, and Performance Max campaigns with AI-assisted bid optimization and rigorous negative keyword management to make every click count.
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SERVICES

Google Ads Campaigns We Manage

Google Search Campaigns

Search campaigns capture buyers at the exact moment they are actively searching for your product or service. We build campaigns with the right match type structure, strong ad copy, and aggressive negative keyword lists to ensure your budget goes to the searches that convert.
  • Keyword research focused on buyer intent and commercial queries
  • Campaign and ad group architecture for Quality Score
  • Responsive Search Ad (RSA) copy writing and testing
  • Match type strategy and ongoing negative keyword management
  • Search term report analysis and continuous refinement

Performance Max Campaigns

Performance Max campaigns run across all Google channels simultaneously, using AI to allocate budget toward the best-performing placements. We set up and manage PMax with the right asset groups, audience signals, and exclusions to keep performance predictable.
  • Asset group structure and creative development
  • Audience signal configuration for faster learning
  • Brand exclusion and placement controls
  • Budget allocation strategy alongside Search campaigns
  • Performance analysis and asset refresh

Google Shopping and Product Feed Optimization

For ecommerce businesses, Shopping campaigns and a well-optimized product feed are critical to capturing high-intent buyers. We manage both the campaign structure and the product feed quality that determines when and where your ads appear.
  • Google Merchant Center setup and feed optimization
  • Shopping campaign structure by product category
  • Custom labels for bid segmentation by margin or performance
  • Competitor shopping position monitoring
  • Feed error resolution and ongoing quality management

Display and YouTube Campaigns

Display and YouTube campaigns build brand awareness and nurture buyers who are not yet searching for you. We use audience targeting and AI-optimized placements to reach the right people at the right stage of the buying journey.
  • Prospecting campaigns targeting in-market and custom intent audiences
  • Remarketing display sequences for website visitors
  • YouTube video ad strategy and campaign setup
  • Responsive display ad creation and testing
  • Placement exclusions and brand safety controls

Conversion Tracking and Attribution

None of the above matters without accurate conversion tracking. We set up and audit your conversion tracking to ensure every click, lead, and sale is attributed correctly to the right campaign and keyword.
  • Google Tag Manager setup and conversion event configuration
  • Goal verification and thank-you page tracking
  • Phone call tracking setup
  • Google Analytics 4 and Google Ads linking
  • Attribution model review and recommendation

FAQs

Google Ads FAQ

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How much does Google Ads management cost?
Braineax’s Google Ads management starts at $2,000 per month in management fees, separate from your ad spend. The management fee covers campaign strategy, build, ongoing optimization, creative testing, and monthly reporting. We recommend a minimum ad spend of $3,000 to $5,000 per month to generate enough data for meaningful optimization.
A target ROAS varies significantly by industry, margin structure, and business model. Ecommerce businesses typically target a ROAS of 3x to 6x or higher. Lead generation businesses focus more on cost per lead (CPL) and cost per acquisition (CPA). During onboarding, Braineax establishes your target metrics based on your margin and business goals.
Yes. We audit existing accounts before making changes to understand historical performance and avoid disrupting what is already working. We provide a full account audit report identifying waste, structural issues, and optimization opportunities before any restructuring begins.

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Fix Your Google Ads Account and Start Growing

Get a free Google Ads audit. We will identify where your budget is being wasted and what it will take to lower your CPA and increase your ROAS.
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